“But it was only show pieces, and so The Sims team said we should offer joggers, because players might not be comfortable with the varsity dress, they’re going to need to start with joggers and work their way up. “We tried to instinctively go for the pieces we care about the most, because they’re going to be the ones we want to work on,” Burt says. One of the standout pieces is the Varsity Coat With Skirt, which sees a classic varsity jacket construction combined with a pleated mini skirt. The pack itself features some signature Stefan Cooke pieces and motifs, most noticeably its “Slashed” knitwear items, as well as some more surprising choices. The process of creating the “Modern Menswear” collection allowed Cooke and Burt to look into their archives, before choosing the pieces to recreate in the game. “I really hope that they appreciate the amount of time and effort that we put into making sure the clothes were represented really well in the game, because I’m really proud of The Sims team and our effort.” “One of the things I’m really excited about is looking at the reaction of The Sims players who don’t know about Stefan Cooke and what their reaction is to us coming into their world and offering something to them,” Burt continues. It’s an institution, it’s part of the cultural history of growing up.” “Everyone you speak to has at some point in their lives played The Sims.
We were very aware that loads of people playing The Sims had never heard of Stefan Cooke before - we’re a very small, slightly esoteric brand in the fashion world - but if they recognise the quality and the care we’ve put into the work, then they’ll gravitate towards us. There’s a real critique there, which I like. “They’re so harsh, things have to be perfect. “During the project I’ve been looking into “Simmers” on YouTube and seeing how they talk about things,” says Jake Burt, Stefan Cooke co-founder and director. “It’s about making sure that there are enough options of everything.”Īfter the brand was approached to take part, the team began researching the game and the packs that had come before it. “The thing with The Sims, and one of the reasons that it’s lasted so long, is that it listens to its players,” continues Cooke. “It’s an institution, it’s part of the cultural history of growing up.” The creation of the pack came in response to demand from The Sims players, who felt like this modern menswear was underrepresented in the options for dressing characters. “Everyone you speak to has at some point in their lives played The Sims,” explains Stefan Cooke, co-founder of his namesake label.
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